Clixels' Meteoric Strategy for a Finance Giant's Digital Surge*
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Background
Nationwide Finance stands as the UK’s premier direct lender for fuelling both new and seasoned small businesses. Recognising the pivotal role their website plays in their operations, a boost in website performance became the cornerstone of our partnership.
To truly immerse ourselves in the unique ecosystem of our client’s industry, we conducted an in-depth competitor research and analysis process. This groundwork paved the way for fortifying a trusted relationship between Clixels and Nationwide Finance as well as an informed understanding of their industry as a whole.
Branding
The pre-existing Nationwide Finance website served more as a beacon of their online presence rather than a conversion-focused platform. Without a concrete branding journey under their belt, Clixels took the reins, reviving and solidifying their brand image and messaging.
Building from the foundation of the Nationwide Finance logo, a fresh colour palette was born, complemented by sleek font pairings. Our previously conducted competitor analysis then played a pivotal role in fine-tuning the brand messaging, ensuring Nationwide Finance stood head and shoulders above the rest.
Technology
The digital realm is a maze of intricate touch points and integrations. With Nationwide Finance, the story was no different. An absolute commitment was made to ensure all these digital intersections were well-entwined – from seamless website-to-CRM integrations, to ensuring the limelight shone brightly on positive TrustPilot reviews directly on the site, to meticulous PPC campaign page setups.
In the fast-paced world of commercial finance where time literally translates to money, our technical manoeuvres with Nationwide Finance were all about efficiency. Form entries on the website instantly reflected in their CRM; positive customer reviews showcased proudly on the site; and user-centric landing pages crafted, set up, and just a click away.
Website
Our partnership with Nationwide Finance was characterised by close collaboration with the team. Together, we sculpted a website that didn’t just cater to its audience but deeply resonated with them. Key to this transformation was refining the website's user experience (UX) design, aiming to enhance online sales conversions.
The results were palpable, given our expertise in tailoring websites that forge genuine connections with users, leading them instinctively towards desired actions, such as form submissions.
Results
Nationwide Finance's site speed witnessed a substantial uplift, skyrocketing from a Google score of 52 to a robust 94.
Additionally, the website forms experienced a staggering 70% surge in conversions – a leap from a respectable 12% to an enviable 36% on average since launch.
Beyond these impressive numbers, the journey has only just begun.
Forge Your Future with Clixels
Choose a partnership that's rooted in foresight, planning, and execution. At Clixels, we craft a tech legacy that stands tall in the future's vast landscape.