Sculpting the Online Presence for the UK’s Fastest Growing Call Handling Group*
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Background
The journey with Propcall began at the beginning of their business revolution. As they set the foundations as the UK’s best go-to out of hours property management service, Clixels emerged as their partner in navigating their digital strategy inline with their growth plan.
Lead Generation
Before working with Clixels, AllCall Group’s internal marketing team were running Google Ads to drive traffic to the website, but were experiencing a low conversion rate and a high bounce rate. To help with this, we structured the project in a way that allowed AllCall to increase their success rates while the project was taking place.
Instead of building a full website and expecting our client to wait 6 to 8 weeks for their website, we spent the first 3 weeks designing and building industry-focused landing pages to work on converting visitors from the Google Ads campaign, so AllCall could increase lead conversions way before the end of the project.
“I have been absolutely blown away by your world-class design work, as well as the technical fluidity the site operates with on the back end. Their ability to get immersed in our mindset has led to what can only be described as the most stunning website I have ever had the privilege of seeing.”
- Aaron Mcwilliam, Director, AllCall Group
Photography
With so many call handling and property management services relying on misleading stock photography, it was agreed that having professional pictures of the real team behind the brand was monumental to the success of reflecting the brand’s value of complete transparency.
We organised, conducted and directed a professional photoshoot of both the AllCall and PropCall teams to capture them in-the-moment while they work, as well as capture professional headshots of each staff members to ensure brand consistency across all platforms including the website’s team section and each team member’s LinkedIn platforms.
Integrations
Every business’ digital ecosystem depends on some sort of technical integration, and this project was no different. We assured that all digital touch points were considered before starting this project, including the website integrating with the CRM system, review websites pulling through on the website and PPC campaign pages being set up correctly.
In the property industry time is money, so we helped AllCall Group eliminate downtime through automation of manual processes. We assured that all form entries on the website automatically populated in their CRM system; and that the user-focused landing pages were set up with crystal clear analytics so the marketing team could make more informed decisions.
Website Design
Over the past 12 months before the launch of the new website, AllCall Group’s brands PropCall and AllCall have grown incredibly fast. Due to this fast growth, a simple website was put together in house to convey what they do, which helped them get off the ground but no longer reflected Propcall’s market position.
Our award-winning team of designers and developers are experts in user experience and user interface design, so they were confident that the goals set by our client were achievable. We built a bespoke website with all points of entry covered, and a user journey that took website visitors through each section of the website seamlessly.
“Alongside its obvious aesthetic qualities, the sales-led nature of the [website] build means we are already converting more visitors into qualified leads through our enhanced landing pages.”
- Aaron Mcwilliam, Director, AllCall Group
Results
Propcall now has a website that conveys what they do in an informative and focused manner. The new website has transformed into an integral part of Propcall’s business with increased conversion rates after just one month.
Clixels are now working with Propcall on a long-term basis; supporting on the future of their website and business technology tools.
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