Revolutionising call services with a bold brand identity
*Scroll down for more
Background
All Call Group, comprising PropCall and AllCall, provides 24/7, 365 call answering and message-taking services across diverse sectors. As the company grew and expanded, they recognised the need for a strategic rebrand to sharpen their market presence and boost operational efficiency.
We partnered with AllCall Group to create distinct yet interconnected brand identities, reimagine their websites, and optimise their digital systems – all with a focus on driving conversions and enhancing their reputation as industry leaders.
A fresh approach to branding
The brand refresh began with creating unique identities for each service.
For AllCall, we embraced a dark theme that reflected their round-the-clock availability. With data revealing that most site visits occurred during evening hours, this design choice aligned with user behaviour and created a seamless experience during peak traffic times.
For PropCall, the branding struck a balance between professionalism and approachability, emphasising trust and reliability in their property-focused services.
Feeling photo-fresh!
To move away from the industry’s reliance on generic stock imagery, we organised professional photoshoots for both teams. These authentic images captured the real people behind the business, showcasing their commitment to transparency and human connection.
The result was a cohesive yet distinct brand presence that resonated across digital platforms and printed materials alike.
Award winning websites built to convert
With previous campaigns revealing low conversion and high bounce rates, we knew the websites needed a complete rethink.
We began with a phased approach, launching industry-specific landing pages to immediately improve lead conversions. This tactical decision allowed the business to see results while we developed their new websites.
The full website revamps delivered bespoke designs and intuitive user journeys for both PropCall and AllCall. Visitors were guided effortlessly through services and conversion points, with every element optimised for performance.
A bold new identity for AllCall
Once Prop Call was successfully rebranded, we turned our attention to All Call.
The new identity was bold and rebellious, featuring graffiti-style fonts and dynamic colours. This vibrant design appealed to a broader, more diverse audience and distinguished All Call from its sister brand, Prop Call.
With its unique aesthetic and sales-driven build, the All Call website didn’t just look great – it also increased conversions and elevated their digital presence.
Results that speak volumes
The comprehensive rebranding and digital transformation have been a game-changer for All Call Group.
Their redesigned websites achieved top rankings on Google, significantly increased lead conversions, and established the group as a leader in their field. Through bold branding, strategic design, and flawless execution, we’ve helped All Call Group lay a foundation for future growth – and they’re only just getting started.
Let’s make your idea a reality
If you're planning something that could change the game in your industry, we'd love to help make it happen.
Prefer a phone call?
Give us a call on 0151 832 6740