How we helped elevate a growing property business
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Background
Amidst a period of rapid growth, Block Living faced a crucial moment in their journey. Known for their commitment to exceptional property management, they needed a complete transformation to keep pace with their ambitions. Their brand, website and supporting infrastructure required an overhaul to enhance their market position and streamline operations.
Off the back of a recommendation from a delighted client, we were tasked with reshaping Block Living’s identity while equipping them with the tools they needed to succeed.
A sophisticated new identity to support an existing logo
Our first step was to refresh the brand’s look and feel. Starting with their existing logo, we introduced a refined typographic style and a sophisticated colour palette, creating a sleek, polished identity. This new branding extended across all touchpoints, from marketing collateral to property signage and dynamic email signatures.
Adding a human touch to their image, we arranged a professional photoshoot of Block Living’s leadership duo. This helped build trust and relatability, bringing a sense of personal connection to their brand presence.
Every detail was crafted to create a cohesive, professional identity that worked across physical and digital platforms. Paired with carefully targeted marketing and advertising strategies, this reimagined branding set Block Living apart in the property management sector.
A website to drive engagement
Designed to be more than just visually appealing, the site offered seamless functionality, improving the user experience and boosting engagement. Rooted in their ethos, “Managing Blocks, Empowering Leaseholders” the new site strengthened their positioning as a reliable, forward-thinking business.
The effort didn’t go unnoticed – the website earned an award from One Page Love, recognising it for its excellence in UI and UX.
“Working with Andy and Serge at Clixels has been an absolute game-changer for our business. From day one, their passion for innovation and challenging industry norms was infectious. Nothing is ever too much trouble for them; they consistently go above and beyond to find creative solutions for just about anything we throw at them!
Their responsiveness and calm demeanor make even the most stressful situations feel manageable. They are a joy to work with, and their forward-thinking approach has helped us thrive and be dynamic in a fairly stagnant industry.
We are truly grateful for their partnership and absolutely recommend Clixels to anyone seeking a team that truly cares about their clients' and their success.”
- Anand Patel, Founder of Block Living
Recognising the need for robust systems that support growth
Behind the scenes, we helped Block Living integrate cutting-edge tech systems to support their growth. A new property management system was seamlessly adopted, ensuring smoother operations and data security.
We also implemented an upgraded CRM system to streamline lead management, ensuring that Block Living could continue delivering top-notch service as they scaled. Our role as a strategic partner ensured every technological upgrade aligned with their expanding business needs.
Activating the brand
To bring the rebrand to life, we developed a comprehensive design system that worked across every medium. From bespoke internal signage for their managed properties to compliance-ready policy documents, every piece reinforced their polished, professional image.
We also produced advertising materials that elevated their presence and showcased their unique offerings, helping to connect with a wider audience while staying true to the brand’s ethos.
Shaping the future
This transformation has helped Block Living establish themselves as a leader in their industry, with a brand identity and infrastructure designed for long-term success. By aligning their operations with their ambitions, we’ve equipped them to grow with confidence and continue making a meaningful impact on their clients’ lives.
Let’s make your idea a reality
If you're planning something that could change the game in your industry, we'd love to help make it happen.
Prefer a phone call?
Give us a call on 0151 832 6740