A three hour return on investment with a 160% increase in conversions 

5%

Average conversion rate before Clixels

45%

Average conversion rate after Clixels

3 hours

Initial project cost ROI time

£2m

Forecasted revenue after 1 month

Background

EJ Finance invests in new and established businesses serving as a strategic partner to allow their clients to grow. Offering numerous forms of finance options from an array of lenders, EJ Finance is slowly but surely becoming one of the largest and most successful commercial finance brokerages in the country.

To really get an understanding of the market our client operates in, we conducted a competitor research & analysis project at the pre-proposal stage. Following this, we connected with EJ’s partners to ensure the new website ticked all of their boxes and was streamlined with their processes.

Brand Building

Before working with Clixels, the original EJ Finance website was launched in a rush simply to have an online presence; with content written in-house by brokers and a logo designed by a friend, the company hadn’t been through a strict branding process. So, we made it our mission to refresh and establish their brand image and messaging.

Using the EJ Finance logo as a starting point, we created a palette of new colours as well as a clean and modern font pairing to support. We then referred back to the competitor analysis project in solidifying brand messaging such as the example in the header section below.

LOGO BEFORE

LOGO AFTER

Website Design

For the past three years EJ Finance have been in a state of growth, so the website gets a consistently high amount of traffic with thousands of business owners applying for finance on a monthly basis; so it was imperative that the new website would keep bounce rates low and conversion rates high.

Our award-winning team of designers and developers are experts in user experience and user interface design, so they were confident that the goals set by our client were achievable. We build a bespoke website with all points of entry covered, and a form designed with conversions in mind.

Integrations

Every business’ digital ecosystem depends on some sort of technical integration, and this project was no different. We assured that all angles were considered before starting this project, including the website integrating with the CRM system, review websites pulling through on the website and PPC campaign pages being set up correctly.

In the commercial finance industry time is money, so here we helped EJ Finance make more money by eliminating their downtime. We assured that all form entries automatically populated in their CRM system; that all positive TrustPilot reviews show on the website; and that PPC destinations were set up.

“We’re blown away by the website project and the results it has generated; we made our money back in just three hours of you launching our new website”

- Kieran Ellis, MD, EJ Finance

Results

EJ Finance now has a brand and website that convey enough information to inform their users on what they do, but not too much that no one gets in touch; and does so in a friendly manner. Their previous brochure website has now been transformed into a sales machine that has increased conversion rates from 5% to 45% in two months.

Clixels and EJ Finance have now formed a strategic partnership and continue to work together through the growth of their business; supporting on their website, their contracts & policies, their branded materials and their email marketing collateral.

Book a discovery meeting

Are you ready to transform your digital ecosystem?

To make the most of your time and understand the key challenges, our discovery meetings are attended by our leadership team.

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