An industry-changing mobile & desktop application for disrupters in biosecurity
3,000
Users onboarded in the first week of launch
Outlets onboarded in the first week of launch
Background
VerifiiD Technologies are a game changing tech startup from the UK, with a key focus on replacing physical identification cards with a smartphone app which protects the user’s data by keeping it private and protected on blockchain.
The aim of this project had several prongs, the first of which was to create a slick brand which was inline with the company’s trademark. The next part of the project was to scope out user journeys for VerifiiD’s two apps, sign up processes and user onboarding processes. The final part of the project was to combine the branding with the UX learnings to create a beautiful app and dashboard UI.
User Experience
The first step of the project was to map out the user journey of each app. A user journey is a series of steps a user may or may not take when interacting with your product. This step of the project started with an interactive workshop where we used post-it-notes to plan out the journeys on a wall, this was then digitised on a computer & shared with all relevant stakeholders.
Once the user journey maps were agreed & signed off, the screens of each app needed to be wireframes; wireframing is the process of creating simple blueprints of each step of the journey to outline the placement of designed elements such as images, buttons & icons.
LOGO BEFORE
LOGO AFTER
Brand Design
Once all stakeholders were happy with the wireframes, the full brand needed to be designed. The company had an existing brand that needed expanding within certain limitations due to trademark law. We worked with the key stakeholders to define a colour scheme & typography pairing which would pair with a refined logo mark, compiled in a detailed corporate brand guidelines document.
Using the brand guidelines, we have worked with the team to produce pitch documents for investment and funding opportunities as well as clothing, promotional flyers and other crucial branded materials.
User Interface Design
Once all stakeholders were happy with the wireframes, the full brand needed to be designed. The company had an existing brand that needed expanding within certain limitations due to trademark law. We worked with the key stakeholders to define a colour scheme & typography pairing which would pair with a refined logo mark, compiled in a detailed corporate brand guidelines document.
Taking into account all the key learnings from the previous steps of the project, the final step was to create the fleshed out & fully branded versions of each app & dashboard. The final user interface (UI) design really impressed the key stakeholders and the amount of users is growing substantially month on month.
Results
VerifiiD Technologies now has two user-friendly apps that include a smooth and simple onboarding process as well as an easy-to-use interface to navigate through their iD, special offers and more. In addition, our client has two intelligent user interfaces which allow their outlets to make money and increase footfall through the user app.
Clixels and VerifiiD Technologies have now formed a strategic partnership and continue to work together through the growth of their business; supporting on their website, internal technologies, user experience, email integrations and software development.
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