eVita Energy Group

The challenge

eVita Energy Group had already laid strong foundations with their in-house team creating an excellent logo. Our challenge was to build upon this foundation, creating a complete brand system that could support multiple sub-brands while maintaining a distinctive personality in a traditionally corporate sector.

eVita Energy Group needed to stand out in a corporate sector. We created and professional logo system and a playful brand mascot who could speak to customers in a way no other energy company does, while maintaining their professional expertise; creating a brand that's impossible to ignore.

A flexible logo system

With four distinct sub-brands to support, we created a comprehensive design system that included separate colour palettes for each division while maintaining overall brand cohesion. This systematic approach ensures each sub-brand maintains its own identity while clearly belonging to the eVita family.

A bold and cheeky mouthpiece

The energy sector often falls into the trap of being either too corporate or too casual. We found the sweet spot by developing a dual-voice approach: professional expertise for the core messaging, complemented by Evie, a custom-designed brand mascot who brings personality and warmth to the communication.

Setting the brand up to succeed

Armed with a complete brand system, we developed a sophisticated pitch deck that adapts to different audience needs. This versatile presentation tool helps eVita communicate their value proposition effectively across various business scenarios.

A website geared for new business

The final piece was creating a high-performance website that puts the brand to work. We developed conversion-focused landing pages for each sub-brand, working closely with their PPC team to ensure seamless integration with their marketing systems.

Building for the future

Today, eVita Energy Group stands out in their sector with a brand that perfectly balances professional expertise with engaging personality. Their distinctive mascot Evie helps them cut through the corporate noise, while their robust brand system ensures consistency across all touch points.