Project process
Why our approach makes business sense for all
When you're investing in a digital project, you need certainty. You need to know what you're getting, when you're getting it, and exactly what it's going to cost.
Our waterfall approach delivers this certainty. While other agencies might promise agility, we promise and deliver results.
Our waterfall methodology
When it comes to delivering digital projects, there are two main approaches: Agile and Waterfall. Agile methodology breaks projects into small chunks called 'sprints', with work being reviewed and adjusted continuously.
Teams work in short cycles, regularly changing direction based on feedback and new requirements. While this flexibility can work well for internal teams, it often leads to uncertain timelines and unpredictable costs for client projects.
Waterfall methodology, on the other hand, is a systematic approach where projects flow logically from one phase to the next. Everything is planned in detail upfront - from requirements and design to development and testing.
Each phase must be completed and approved before moving to the next. This structured approach means we can give you clear timelines and fixed costs from the start.
The truth about agile vs waterfall
You'll hear many agencies talk about being "agile" as if it's the answer to everything. While agile methodology has its place, particularly for internal teams with constantly shifting priorities, it's often not the best approach for client projects.
We've found that our structured waterfall approach consistently delivers better outcomes for our clients.
Think of it this way: you wouldn't want your house builder to take an "agile" approach, starting construction before the plans are finished and making it up as they go along.
Business leaders want careful planning, clear timelines, and predictable costs. Digital projects are no different.
Our process in detail
Understanding Your World
Before we write a single line of code or create any designs, we immerse ourselves in your business and industry. We take the time to understand not just what you want to build, but why you want to build it.
This deep understanding helps us spot opportunities you might have missed and avoid potential pitfalls before they become problems.
Setting Clear Goals
Once we understand your business, we work with you to establish clear, measurable objectives for your project. This isn't about vague aspirations; we want specific, achievable goals that we can measure success against.
Whether it's increasing conversion rates, reducing support calls, or automating manual processes, we make sure everyone knows what success looks like.
The real cost advantage of waterfall
One of the biggest challenges businesses face with digital projects is unexpected costs. Many agencies use an agile approach which sounds flexible, but often leads to a frustrating cycle of additional charges and shifting goalposts.
You might start with one budget in mind, only to find yourself being asked for more money as the project evolves.
Our waterfall approach is different. We believe in complete transparency from day one. Before we begin, we agree on exactly what we're going to deliver and provide a fixed cost for that delivery.
No surprises, no sudden requests for additional budget, no awkward conversations halfway through. The price we quote is the price you pay.
Surely, an agreed structure is what makes most sense?
With clear goals established and costs agreed, our team moves into the development phase.
Unlike the start-and-see approach of agile methodologies, we map out every aspect of your project before we begin development.
This includes technical specifications, design requirements, content needs, and testing protocols. It's this thorough planning that allows us to be confident in our fixed-price approach.
Our structured approach means we can maintain consistently high quality throughout your project. Every deliverable goes through rigorous testing - not just at the end, but at key stages throughout development.
We check everything from technical performance and user experience to browser compatibility and security. This systematic approach means we catch and fix issues early, rather than discovering problems after launch.
