How we turned one brand into three distinct identities
*Scroll down for more
Background
Mustard Seed approached us in the summer of 2024 with a challenge on their hands. For years, they had been known and loved for their outstanding work in domestic landscaping across the UK. But over the past year, they had also built a growing commercial construction arm operating under the same name.
The overlap was causing confusion – clients weren’t sure who to call for what, it was time to set things straight.
Giving the brands space to breathe
We worked closely with Mustard Seed’s board to create a solution that worked for everyone. At the heart of it was a new structure that established "Mustard Seed" as the parent brand. This name became a marker of their commitment to quality, supported by a fresh, sleek visual identity and a website that captured their story.
With the foundation in place, we gave their two key services the breathing space they needed. Their well-loved domestic landscaping business was reintroduced as Gardens by Mustard Seed, while their growing commercial construction arm stepped confidently into its new identity as Spaces by Mustard Seed.
Each brand now had its own distinct identity while feeling beautifully connected to the same family.
Claiming digital real estate
This is where the magic truly happened. We started with the websites, creating bespoke online homes for both Gardens and Spaces by Mustard Seed. Each site was carefully designed to reflect the unique character of its brand while maintaining the quality and attention to detail that ties them back to Mustard Seed. Gardens’ site feels welcoming and inspiring, while Spaces’ site is bold and professional, showcasing their expertise in the construction world.
Getting the brand out there
We didn’t stop there. To bring a modern edge to their business operations, we introduced electronic smart business cards – a simple yet effective way to leave a lasting impression. These cards are fully customisable and environmentally friendly, aligning with Mustard Seed’s values.
For Spaces by Mustard Seed, we went a step further, developing tailored pitch decks and proposals designed to secure contracts and build trust with potential clients. Every page was carefully written and designed to make an impact, reflecting their growing reputation in the commercial space.
From the visuals to the messaging, every detail was considered to ensure that the new brands didn’t just look good – they felt cohesive, confident, and ready to take on the world.
Distinct yet clearly connected
Since the relaunch, Mustard Seed has gone from strength to strength. Gardens by Mustard Seed continues to thrive as a trusted name in domestic landscaping, while Spaces by Mustard Seed is carving out its place as a rising star in the commercial construction world.
By simplifying their brand and giving each service its own identity, we’ve helped Mustard Seed clear the confusion, stand out in their markets, and set the stage for even bigger opportunities ahead.
Let’s make your idea a reality
If you're planning something that could change the game in your industry, we'd love to help make it happen.
Prefer a phone call?
Give us a call on 0151 832 6740