Project Briefs
Why we need a brief
When starting a new digital project, a well-crafted brief makes all the difference between success and struggle.
Through our experience working with hundreds of businesses across the UK, we've refined exactly what information leads to the best project outcomes.
This comprehensive guide will walk you through creating a brief that sets your project up for success from the beginning.
If you need help getting started, you can download our brief questionnaire below.
Your business story
Every great project starts with understanding your business at its core. Tell us your journey, your values, and what makes your business unique in today's market.
The more we understand about your business identity, the better we can create solutions that truly represent who you are.
Essential elements to include:
Your company history and key milestones
Your current market position and unique selling points
Your business values and culture
The need for change
Understanding why you're seeking change now is crucial for project success. Share the challenges or opportunities driving this decision.
Maybe you're losing market share to more digitally-savvy competitors, or perhaps you've identified new opportunities you can't capitalize on with your current setup.
Essential elements to include:
Current business challenges and their impact
Market opportunities you want to capture
Specific incidents that triggered this need for change
Previous attempts
Your past experiences shape your future expectations. Whether it's an underperforming website or a brand that never quite captured your vision, sharing these insights helps us understand what approaches to embrace or avoid.
Essential elements to include:
Previous solutions you've implemented
What worked well in past projects
Specific issues or limitations you've encountered
Key deliverables
Different digital needs require different expertise and approaches. Understanding exactly which services you need helps ensure nothing gets overlooked and every aspect receives proper attention.
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Your website serves as your digital storefront, often being the first point of contact between your business and potential customers.
A successful website project requires clear definition of both form and function.
Essential elements to include:
Key functionality requirements
Content management needs
Integration requirements with other systems
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Your brand is more than just a logo - it's your business's entire identity.
Brand development requires focused attention on how you want to be perceived in the market.
Essential elements to include:
Current brand challenges
Desired brand perception
Key markets and audiences to consider
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Building bespoke software solutions requires detailed technical planning and clear understanding of operational needs.
Essential elements to include:
Core functionality requirements
User types and access levels
Integration needs with existing systems
Project timeline and budget
Being realistic about timelines and investment levels helps us craft solutions that deliver maximum value.
Rather than providing a one-size-fits-all approach, understanding your parameters helps us tailor solutions that make the most of your resources.
Essential elements:
Desired project start date
Key milestones or deadlines
Budget range and phasing preferences
Success metrics
Tell us how you'll measure success. Whether it's increased sales, improved efficiency, or stronger market presence, clear metrics help ensure everyone's working toward the same goals.
Essential elements:
Primary performance indicators
Expected return on investment
Long-term success measures
Remember, your brief doesn't need to be perfect. Think of it as the start of a conversation - we'll work together to refine the details and create a clear path forward for your digital journey.
