How we helped transform physical ID cards into a secure, seamless digital experience

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Background

Physical ID cards are a pain – easily lost, damaged, or forgotten when you need them most. When we were approached to design the UK's first government-approved digital ID solution, we knew this wasn't just another app project. This was our chance to transform how people prove their identity, making it as simple as showing your phone screen.

The Challenge

The challenge went beyond just replacing a physical card, we needed to create something secure enough for government approval, yet simple enough for everyone to use. Something that would work everywhere from nightclubs to supermarkets, while being impossible to fake or share.

Creating a Powerful Brand Identity

We crafted a brand that balances innovation with trust – essential for a product that's replacing something as fundamental as physical ID.

The visual identity system works hard across every touchpoint, from the smallest app icon to large-format marketing materials.

Built around a carefully selected palette that reflects approval and acceptance, the brand stands out in the app store while meeting stringent accessibility requirements.

Three seamlessly synced apps

We designed three distinct and connected apps that create an unbreakable chain of trust. The main user app makes proving your age feel effortless – no more digging through wallets or worrying about lost cards. Just open, show, and you're good to go.

For venues, we created a companion app that takes the stress out of ID checks. Bouncers and staff can verify IDs instantly with complete confidence. Behind the scenes, a powerful admin dashboard keeps everything running smoothly, giving operators full visibility and control over the system.

All three apps share the same design DNA while being perfectly tailored to their users. The consumer app feels fresh and friendly, the venue app is quick and practical, and the admin dashboard provides deep functionality without overwhelming its users.

Safe, secure and easy to use

The heart of VerifiiD is its revolutionary morphing QR technology. Instead of displaying a static code that could be screenshot and shared, the app generates a dynamic code that constantly evolves. Once a code is shown, it can never be used again, making fake IDs impossible in this revolution.

We turned this complex security feature into a beautifully simple interface. The morphing animation isn't just functional – it's hypnotic, drawing the eye while subtly demonstrating the system's sophistication. Users don't need to understand the technology, they just see it working.

Building an audience ahead of launch

Getting users and venues onboard needed two very different approaches. For consumers, we built a website that makes downloading and registering for digital ID feel like an obvious upgrade to their lifestyle. The website is slick and outlines all the benefits of the app, guiding users from curiosity to signup without friction.

For businesses, we took a more comprehensive approach. The B2B site breaks down the benefits, security features, and implementation process in detail. It gives venue owners and managers everything they need to confidently adopt the system, from technical specifications to staff training guides.

All systems go

While VerifiiD prepares for its public launch, every element has been carefully crafted for nationwide scaling. The brand identity, user interfaces, and support materials are ready to help transform how the UK thinks about identity verification.

We've created more than just apps and websites – we've designed a complete ecosystem that's ready to make digital ID the new normal.

Let’s make your idea a reality

If you're planning something that could change the game in your industry, we'd love to help make it happen.

Prefer a phone call?
Give us a call on 0151 832 6740